Holley Girl is a women’s clothing company based out of Utah. As the company’s first paid designer, I brought their identity from Canva templates and photoshoots on white paper to one that tells a story. I have done everything from art directed photoshoots, designed social and email campaigns and reworked the structure of their website.
HOLLEY GIRL
BEFORE
photoshoots
WEBSITE
Newly integrated features:
Color variants on products, model information and sizing charts, themed collections, clickable subcategories.
EMAILS
6 emails a week for over 60 weeks.
Here’s a few fun ones:
