Super Mario Odyssey for the Switch will be released October 27th. It is the first Mario game that has levels inspired by Real Life places. We decided to promote the game by bringing Mario to a Real Life place.  

 Giant coins suspended in Times Square

Giant coins suspended in Times Square

 Painted subway

Painted subway

 Remote-controlled shell bouncing in allyway

Remote-controlled shell bouncing in allyway

 Remote-controlled objects "possessed" by Mario's hat

Remote-controlled objects "possessed" by Mario's hat

 New Donk Merch

New Donk Merch

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 New York Post becomes New "Donk" Post

New York Post becomes New "Donk" Post

 Luigi takes over Luigi's Pizza in downtown NY

Luigi takes over Luigi's Pizza in downtown NY

 Mario runs across Times Square Billboards

Mario runs across Times Square Billboards

 Posters feature characters of the game and hints at their storylines.

Posters feature characters of the game and hints at their storylines.

 At night, Mario's graffiti shows with glow-in-the-dark paint 

At night, Mario's graffiti shows with glow-in-the-dark paint 

Bowser and Peach are getting married in the new game. We will kick-start the campaign with Direct Mailer invites addressed to teenagers. The date of the "wedding" is the release date for the game. 

 Princess Peach's wedding dress on display in bridal shops in NYC

Princess Peach's wedding dress on display in bridal shops in NYC