Super Mario Odyssey for the Nintendo Switch is the first Mario game that has levels inspired by real life places. We decided to promote the game by truly bringing Mario to “life.” 

GIANT COINS SUSPENDED IN TIMES SQUARE

GIANT COINS SUSPENDED IN TIMES SQUARE

PAINTED SUBWAY

PAINTED SUBWAY

REMOTE-CONTROLLED OBJECTS ARE “POSSESSED” BY CAPPY

REMOTE-CONTROLLED OBJECTS ARE “POSSESSED” BY CAPPY

NEW DONK MERCH

NEW DONK MERCH

newdonk.jpg
NEW YORK POST BECOMES NEW “DONK” POST

NEW YORK POST BECOMES NEW “DONK” POST

LUIGI TAKES OVER LUIGI’S PIZZA IN DOWNTOWN NY

LUIGI TAKES OVER LUIGI’S PIZZA IN DOWNTOWN NY

MARIO RUNS ACROSS BILLBOARDS

MARIO RUNS ACROSS BILLBOARDS

POSTERS FEATURE CHARACTERS AND TOUCHES ON THEIR STORYLINES

POSTERS FEATURE CHARACTERS AND TOUCHES ON THEIR STORYLINES

AT NIGHT, MARIO’S GRAFFITI SHOWS UP IN GLOW-IN-THE-DARK PAINT

AT NIGHT, MARIO’S GRAFFITI SHOWS UP IN GLOW-IN-THE-DARK PAINT

PRINCESS PEACH’S WEDDING DRESS ON DISPLAY IN A BRIDAL SHOP

PRINCESS PEACH’S WEDDING DRESS ON DISPLAY IN A BRIDAL SHOP

DIRECT MAILER KICK-STARTS THE CAMPAIGN WITH WEDDING INVITATIONS ADDRESSED TO TEENS
THE DATE OF THE “WEDDING” WAS THE RELEASE DATE FOR THE GAME

with nico giarrano & bessie chang