Guinness is considered a traditionalist brand, but in reality they have always been looking forward (as illustrated by signing a 9000 year lease back in 1759). This time they're looking really far forward.
Codes on print allow entry into a microsite counting down to the announcement of a Vantablack can of Guinness – a world first – and the opportunity to win one for yourself.
Guinness will partner with three notable science fiction writers (i.e. Terry Pratchett) to write short fiction pieces, their vision of what happens in The Future.