Guinness is considered a traditionalist brand, but in reality they have always been looking forward (as illustrated by signing a 9000 year lease back in 1759). This time they're looking really far forward.

 BLACK-ON-BLACK PRINT

BLACK-ON-BLACK PRINT

 BLACK-ON-BLACK PRINT

BLACK-ON-BLACK PRINT

 BLACK-ON-BLACK PRINT

BLACK-ON-BLACK PRINT

 BLACK-ON-BLACK PRINT

BLACK-ON-BLACK PRINT

 BLACK-ON-BLACK PRINT

BLACK-ON-BLACK PRINT

 HIDDEN CODES IN BLACKLIGHT INK

HIDDEN CODES IN BLACKLIGHT INK

Codes on print allow entry into a microsite counting down to the announcement of a Vantablack can of Guinness – a world first – and the opportunity to win one for yourself.

 MICROSITE COUNTING DOWN WINNER OF VANTABLACK CAN

MICROSITE COUNTING DOWN WINNER OF VANTABLACK CAN

 VANTABLACK CAN (YES, THIS ISACTUALLY HOW IT LOOKS)

VANTABLACK CAN (YES, THIS ISACTUALLY HOW IT LOOKS)

 
 BILLBOARDS ARE BLACK DURING THE DAY & ILLUMINATE AT NIGHT WITH BLACKLIGHT BULBS

BILLBOARDS ARE BLACK DURING THE DAY & ILLUMINATE AT NIGHT WITH BLACKLIGHT BULBS

 
 BEER FRIDGE CLING

BEER FRIDGE CLING

 NEON BAR SIGN

NEON BAR SIGN

 BRANDED NAPKINS

BRANDED NAPKINS

 

Guinness will partner with three notable science fiction writers (i.e. Terry Pratchett) to write short fiction pieces, their vision of what happens in The Future.